The Emerald Benefit in the Media

Media & News Coverage

The Emerald Benefit has been honored to receive local media Media & News Coverage highlighting its mission to raise awareness, build community, and support celiac disease research through the Celiac Disease Foundation. These features have helped share Kimaya Soin’s personal connection to celiac disease, the growth of The Emerald Benefit, and the importance of advancing research toward better diagnosis, treatment, and ultimately a cure.


WMTV-15 News

Madison 365

WKOW Channel 27

Channel 3 News

Capital City Hues

Channel 3000

WVMO Radio

WMTV-15 News • Madison 365 • WKOW Channel 27 • Channel 3 News • Capital City Hues • Channel 3000 • WVMO Radio •


Madison365: “16-year-old UW student organizing fundraiser to fight celiac disease, which she’s lived with her whole life”


Madison365 featured Kimaya Soin’s personal journey with celiac disease, her early diagnosis, advocacy work, and the growth of The Emerald Benefit. The article also highlighted her work restarting Gluten-Free Badgers at UW–Madison and her goal of raising $50,000 for celiac disease research.

The Capital City Hues: Kimaya Soin’s Celiac Disease Advocacy

This in-depth profile explores Kimaya’s lifelong experience with celiac disease, from her diagnosis at age four to the daily challenges of cross-contact, misinformation, and self-advocacy. The article also highlights her research on public misconceptions about celiac disease, her work restarting Gluten-Free Badgers at UW–Madison, and the growth of The Emerald Benefit as part of her broader mission to advance awareness, research, policy change, and ultimately a cure.

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